Valuing the landscape benefits of rural policies actions in Veneto (Italy)

Tiziano Tempesta, Daniel Vecchiato


This study addresses, with reference to the landscape, a precise request of the EU to quantify the benefits of public expenditure in agriculture. It analyses the implications on rural landscape of some measures of the Common Agricultural Policy at a regional level, taking the Rural Development Programme (RDP) 2007-2013 of the Veneto Region, in north-eastern Italy, as case study. A choice experiment (CE) is applied to value four measures of the RDP that directly affect the landscape characteristics.
The CE results point out that the landscape benefits of the measures in the Veneto RDP are higher than the subsidies paid to farmers for the provision of services that improve landscape quality. The CE results suggest the opportunity to rethink the distribution of the subsidies.

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